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![]() | Our Core Values — Other products |
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Our Core Values
Our core values are the rock on which we stand, a place that doesn’t change. They are the driving force behind our mission. These core values define our company’s culture and provide guidance for all of our daily business decisions. The values that we believe make our company great are:
Customer-Focused
Employee Safety & Wellness
Information Driven
Quality and Value Oriented
Natural is Better
Honesty, Integrity and Respect
Customer-Focused As our mission states, we want to empower people to live healthier lives. Not just people in North America either. Our reach is global. We choose to partner with natural food stores, where education and service are superior. We listen carefully for their guidance, and share a common long-term vision to improve people’s health.
Employee Safety & Wellness NOW is a family-owned business and we view our employees as extended family members. We encourage long-term employment and promotions from within. The safety and well-being of employees is a vital component of our business, and we believe ‘healthier lives’ must begin with our greatest asset: healthy employees.
Information Driven Production of natural products is a unique and exacting science that requires constant attention to detail. We do not make just any product. We exhaustively research product details such as assays, specs, safety and clinical data as we aim to continually improve what we do.
Quality and Value Oriented We believe that excellent quality and exceptional value can co-exist. As a fiscally-responsible company focused on products and quality over profits and quantity, we’ve been able to incorporate these important values into our products because that is essential to our mission.
Natural is Better NOW Foods was founded on the belief that natural is better. We’re committed to sourcing the very best natural ingredients for our products, and we choose non-GMO, non-irradiated, and organic ingredients whenever possible. “Natural” is not an idle word to us. It’s why our business exists and thrives.
Honesty, Integrity and Respect NOW operates under the tenet of The Golden Rule – “do unto others as you would have them do unto you.” We conduct business with this overriding principle in mind, and we believe that every customer, vendor and employee deserves to be treated fairly, honestly, and respectfully. Everything we do would be for naught if we fail to follow this universal belief. As an outcome, we believe we have a responsibility to share our resources with those in need and we reduce waste, conserve energy, and recycle as part of being socially responsible.
NOW is still family owned as it has been from the beginning. El Richard started the company in 1968 and the entire family has contributed to the success of NOW.
Celebrating over 40 Years of Empowering Healthier Lives
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, we have made it our life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them.
Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while we have grown considerably over the past four decades, one thing has never changed – our commitment to providing products and services that empower people to lead healthier lives.
Learn more about NOW Foods when you take the free course,
Here are some milestones in the history of NOW Foods.About Us : History : El Trade Show 1970.jpg
1948 – Paul Richard purchased Fearn Soya Foods from estate of close friend Dr. Charles E. Fearn
1962 – First retail store opened by Elwood Richard in Elmhurst, IL
1968 – NOW Foods founded by Elwood Richard - 4500 sq ft within Fearn Soya
1974 – Al Powers joins NOW Foods
1975 – Retail stores adopt the name "Fruitful Yield"
1978 – NOW expands operations and moves to 7,000 sq. ft. Villa Park location
1983 – NOW introduces Max EPA, within 2 years sales catapult to an all time high.
1985 – Dan Richard joins NOW Foods and upgrades labels and catalogue.
About Us : History : DanRpopcorn.jpg1988 – NOW moves into a 12,000 sq. foot facility in Glendale Heights.
1991 – HealthCo, NOW's International division, is launched by David Richard.
1993 – NOW celebrates 25 years in business.
1994 – NOW expands again, to Mitchell Road location in Glendale Heights (45,000 sq. ft.).
1995 – Jim Emme joins NOW Foods as Plant Manager
1998 – NOW moves into state-of-the-art 203,000 sq. foot facility in Bloomingdale
(project led by Lou Richard)
1999 – NOW wins an unprecedented 32 Vity Awards
2000 – NOW earns GMP certification, assigned A rating, and is certified Organic.
– NOW purchases Puresource in Guelph, Ontario.
2003 – NOW is named Manufacturer of the Year, by Nutrition Industry Exec.
– NOW opens shipping facility in Sparks, NVAbout Us : History : AlPbooth.jpg
2005 – Elwood Richard retires - Al Powers named president
– NOW acquires Burnham Labs, in-house manufacturing of personal care
2006 – NOW becomes the 1st for-profit business in DuPage Co. to fly the Earth Flag
2007 – NOW honored by NBJ for “Efforts on Behalf of Industry”, and “Educational Initiatives”
– NOW purchases ICP-MS machine for the advanced testing of heavy metals
2008 – NOW celebrates its 40th Anniversary
– NOW named the #1 selling brand in the natural channel according to SPINScan Natural
2009 – NOW expands adding 45,000 sq. feet of manufacturing and laboratory space
2012 – NOW builds and moves into new 130,00 square foot Sparks, NV facility
2012 – NOW’s President, Al Powers, is promoted to Chief Executive Officer (CEO) of NOW Health Group, Inc.
2012 – NOW’s Chief Operations Officer Jim Emme is promoted to President of NOW Foods
2012 – NOW moves into its new corporate headquarters at 244 Knollwood Drive in Bloomingdale, Illinois
2013 – NOW celebrates its 45th anniversary